Meet Our Leadership

The Corona-Norco United Way Board of Directors are the fiduciaries who steer the organization towards a sustainable future by adopting sound, ethical, and legal governance and financial management policies, as well as by making sure the nonprofit has adequate resources to advance its mission. One of the most important responsibilities for most boards is to hire and set the compensation of a talented CEO/Executive Director to run the day-to-day management activities of the organization, and then to provide supervision and evaluation of that role. Board members provide foresight, oversight and insight, not manage the day-to-day operations.

Dr. Alía A. Rodriguez, Chief Executive Officer

Onboarding Date:
December, 2019
Profession:
Chief Executive Officer, Professor, Life Coach
Education:
Doctorate Degree, Public Administration
Master's Degree, Public Administration
Bachelor's Degree, Psychology
Bachelor's Degree, Human Development

Read Dr. Rodriguez's Bio

Dr. Alía A. Rodriguez has been serving the public for 19+ years throughout Riverside County. Her experiences in local government and the non-profit sectors give her a unique set of skills that have been proven to improve cultures, processes, and policies in the organizations she has worked with. She is the CEO and Domestic Violence Advocate at the Corona-Norco United Way, a 501c3 nonprofit organization, a long time Adjunct Professor in the History and Government Department for California Baptist University and is also the CEO of her own consulting company, Alia Rodriguez Independent Advising (ARIA). Additionally, she serves on various boards, commissions, and committees throughout the County including Corona Regional Medical Center, the Community Action Partnership, and the 2024/2025 Co-Chair of the Corona Chamber of Commerce Executive Leadership Roundtable. Dr. Rodriguez offers a culmination of intangible characteristics that set her apart from other professionals. Rooted in authenticity, she is extraordinarily driven, well-spoken, trustworthy, humble, transparent, objective, respectful and possesses an unparalleled work ethic and an ability to adapt to any setting or situation.

Education:

Doctorate in Public Administration, California Baptist University, Riverside, CA
Master of Public Administration, California Baptist University, Riverside, CA
Bachelor of Arts, Psychology, California State University, San Bernardino, CA
Bachelor of Arts, Human Development, California State University, San Bernardino, CA

Professional Experiences:

Corona-Norco United Way, Chief Executive Officer
Alia Rodriguez Independent Advising, Chief Executive Officer
City of Riverside Fire Department, Administrative Services Manager
City of Eastvale, Senior Management Analyst/Public Information Officer
City of Moreno Valley, Emergency Management Program Manager
County of Riverside, Office of Emergency Services, Emergency Services Coordinator
County of Riverside, Senior Public Safety Communications Officer (9-1-1 Dispatcher)

Volunteerism: