Meet Our CEO
The past 2 years at the Corona-Norco United Way has been one of growth—and if you are intimately familiar with the concept of growth, then you know that there are a lot of implications within the word. The process of growth often includes letting go of “old” ideas, eliminating contentment, pursuing improvement, embracing failure, and a general openness of doors, hands, and minds. As a team who is committed to being the light for community members experiencing unpleasant life circumstances, we have had to embrace growth in several ways in order to continue the effectiveness of our work. The continual diversity of the community needs has provided such an opportunity to be creative with our care. Increasing this year has been pregnant teenage victims, the introduction of less commonly known languages and dialects, severe mental health matters, and more violent cases with extra layers of complexities. Fortunately, with so many great collaborators and networks in our area, we have been able to rise to the challenge and support clients on a whole different level!
As a team, we saw each other through some personal challenges, health issues and successes—but this only served to further solidify the extraordinary synergy we have as a staff, Board of Directors, and Youth Board. The amount of passion, love, selflessness, and fun we have is truly unparalleled! But this is our secret ingredient to running such an efficient and effective organization who has proven to provide transformation and sustainability to members of the community. I want to extend a heartfelt THANK YOU to the families, friends, community partners, champions, donors, sponsors, and every single person who has supported, donated, and believed in us! I am so proud of this organization and look forward to continuing to be a force multiplier in this world.
Dr. Alía A. Rodriguez, Chief Executive Officer
Doctorate in Public Administration
Master’s in Public Administration
Bachelor of Arts in Psychology
Bachelor of Arts in Human Development
Certified Domestic Violence Advocate
Certified Facilitator: Parent Project- Changing Destructive Adolescent Behavior
Read Alia's Bio
Dr. Alía A. Rodriguez has been serving the public for 18+ years throughout Riverside County. Her experiences in local government and the non-profit sectors give her a unique set of skills that have been proven to improve cultures, processes, and policies in the organizations she has worked with. She is the CEO and Domestic Violence Advocate at the Corona-Norco United Way, a 501c3 nonprofit organization, a long time Adjunct Professor in the History and Government Department for California Baptist University and is also the CEO of her own consulting company, Alia Rodriguez Independent Advising (ARIA). Additionally, she serves on various boards, commissions, and committees throughout the County including Corona Regional Medical Center, the Community Action Partnership, the Chair of the Corona Chamber of Commerce Executive Leadership Roundtable and is active in The Grove Community Church, as Women’s Bible Study Table Lead and a volunteer cashier at The Hub. Dr. Rodriguez offers a culmination of intangible characteristics that set her apart from other professionals. Rooted in authenticity, she is extraordinarily driven, well-spoken, trustworthy, humble, transparent, objective, respectful and possesses an unparalleled work ethic and an ability to adapt to any setting or situation. She and her husband have 2 children, 2 rescue dogs and live in the City of Riverside.
Education:
Doctorate in Public Administration, California Baptist University, Riverside, CA
Master of Public Administration, California Baptist University, Riverside, CA
Bachelor of Arts, Psychology, California State University, San Bernardino, CA
Bachelor of Arts, Human Development, California State University, San Bernardino, CA
Professional Experiences:
Corona-Norco United Way, Chief Executive Officer
Alia Rodriguez Independent Advising, Chief Executive Officer
City of Riverside Fire Department, Administrative Services Manager
City of Eastvale, Senior Management Analyst/Public Information Officer
City of Moreno Valley, Emergency Management Program Manager
County of Riverside, Office of Emergency Services, Emergency Services Coordinator
County of Riverside, Senior Public Safety Communications Officer (9-1-1 Dispatcher)
Volunteerism:
California Baptist University Diversity Committee, 2023
Corona Regional Medical Center, Governing Board of Director
Community Action Partnership, Appointed Commissioner, Vice-Chair 2022
Corona Chamber of Commerce, Executive Leadership Roundtable, Chair 2021/2022